Our most recent study explores social agriculture. Social agriculture refers to the ways farmers use social media to support their agricultural livelihoods. From information exchange on social platforms to finding support in online communities to reaching new markets, social agriculture is taking off in countries with a high proportion of their workforce in agriculture.
In this work we ask: What is ‘social agriculture’, and why should we care? We found numerous examples around the world of people engaged in different aspects of social agriculture — from selling livestock on social media in Egypt, and Facebook Farming Info groups in Kenya with 100,000+ members, to multi-channel farmer protest movements in India, and live-streaming pomegranate farmers in China.
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