Dorcas, the social commerce entrepreneur

An entrepreneur using social commerce to overcome the limitations of her illness | Nairobi, Kenya

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"Yes, I am sick. But can I work around my sickness? Can I still be a productive person?"

Dorcas suffers from lupus. Unable to sustain a demanding media career owing to this illness, she now operates numerous social commerce businesses. She uses WhatsApp, Facebook, and logistics platforms to conduct most of her operations, which allows her greater flexibility to better manage her health and work from home. When her cake business was affected by COVID-19, Dorcas had to get creative to diversify her source of income. In the face of adversity, Dorcas knows how important it is to stay productive and agile. Dorcas is taking advantage of social media to build her business empire.


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