Okoli, the e-commerce entrepreneur

A young solar entrepreneur exploring the promise of various e-commerce platforms | Lagos, Nigeria

"I had to get a side hustle. I had to look for another thing to do.”

At just 20, Okoli runs his own solar business in Lagos. While traditionally operating through a physical shop, COVID-19 forced him to move the bulk of his business online. Okoli was initially excited by the shift, but he has been disappointed with sales. The firstborn of six, Okoli feels pressured to set the pace for his siblings and contribute to his household. He knows he must diversify his income to not only survive, but to thrive.


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