Kemi, the social business owner

A savvy brand consultant forced to rely on her social commerce side hustle | Kampala, Uganda

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"Honestly, I believe happiness is what you make it."

This year might have been the toughest for Gloria but she still beams with optimism. Retrenched from her role as a brand manager when COVID-19 hit, Gloria’s side hustle — selling fashion items through Facebook and WhatsApp — suddenly became her only source of income. With the economic downturn caused by the pandemic, sales from her social commerce business plummeted. Gloria is now trying to double down on formalizing her side hustle to earn enough to support her and her young daughter.


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